Over thirty years on Daiwa Sports is still going strong and thanks to continuous investment, today it is the most advanced rod production facility outside the far-east. And it can still boast that ever rarer claim of ‘Made in the UK’.

Today millions of anglers worldwide have enjoyed the ownership and long satisfaction of Daiwa products and in that will have experienced the key principles of design, innovation and quality that Yoshio Matsui founded his company upon.

Of course whilst a successful history is certainly something to be proud of it is surely the future which should excite us.

With the superior technology and design capabilities today our worldwide team create beautiful reels with levels of power and performance that belong in dreamland. The Tournament AIRITY, Basia and Tanacoms are excellent examples of this.

Our understanding of carbon combined with decades of angling knowledge continue to pave the way for new rod development that is sure to amaze. That is why our UK team are rightly proud of the new Spectron M2’s, Signature salmon rods and Saltist Advanced collection.

And our innovative approach to design is now to be found across a burgeoningcollection of accessories and terminal tackle. Both Wilderness and Mission ranges deliver all that you would expect plus superior value.

So as we look forward we can certainly be satisfied that we have carried on the good work of Mr Matsui. Who knows what he would say if he saw his company now; fifty years on?

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